Happy Skylrk day to all who celebrate.
Justin Bieber’s long-awaited fashion line has officially launched two years after the musician began teasing the brand.
On Thursday morning, Skylrk’s first drop hit its website, with the debut collection including hoodies, beanies, tank tops, sunglasses, slippers and slides.
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The “Baby” singer, 31, went heavy on candy-colored shades, splashing products with hues like sunny yellow, bubblegum pink, light blue and emerald green.
Prices range from $200 for bulbous sunglasses to $160 for zip-up hoodies, fleece beanies clock in at $40 and women’s cropped tank tops are up for $60.
Two types of slides — one opened-toed design and the other a terrycloth mule — go for $80 and $180, respectively
“www.skylrk.com website liveeeeeeeeee 😘,” Bieber captioned a screenshot of the brand’s Instagram page, which is up to 605K followers and counting.
Fans are already clamoring for the just-released looks. “need one of everything yup,” one person wrote.
Another is thrilled about their purchase. “Copped the SKYLRK slides in Forest — lowkey obsessed now 😍That green hits different 💚🔥”
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One fan asked about a specific item Bieber previously teased, which appears to be absent from the first drop. “Where are the JUSTINCASE phone cases?!” they commented, referring to the phone case he posted on Instagram, designed to hold a joint.
“Workin on the moldingggggggggggggg please approve this idea @haileybieber lmfao,” he captioned a picture of the prototype, which looks quite similar to wife Hailey Bieber’s viral Rhode lipstick version.
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Another missing item? The “favorite” leather jacket “of all time” that the model was designing for the brand.
Bieber began dropping sneak peeks of Skylrk’s products in April, sharing close-ups of the hoodies, beanies and sunglasses, specifically.
However, the brand has been quietly in the works since 2023, when the singer stepped out in white sneakers emblazoned with “SKYLRK” on the sole.
Bieber isn’t new to the fashion scene — he was previously a co-founder of Drew House, which he launched in 2019 with stylist Ryan Good.
However, in April, the entrepreneur confirmed he had cut ties with the label. “I Justin Bieber am no longer involved in this brand,” he wrote over a screenshot of Drew House’s Instagram account.
“Drew House doesn’t represent me or my family or life,” he added. “If your [sic] rocking with me the human Justin Bieber don’t waste ur money on Drew House.”
Now, he’s on to his next style venture.
